A new way to experience wine, over time.
In September 2025, the Ufarmer Wine Club officially comes to life: a project created for those who are looking for more than simply a bottle of wine, and who want to enjoy an ongoing experience built around discovery, anticipation, and connection.
The Wine Club was born from listening to the Ufarmer community and from the desire to go beyond a single purchase, creating a deeper connection between those who choose the wine and those who produce it. A journey that unfolds over time through carefully curated selections and authentic stories.
Themed Wine Clubs, curated experiences
Each Ufarmer Wine Club is built around a specific theme: it may focus on a particular region, a style of wine, a producer, or rarer, more sought-after selections. The aim is to offer a consistent, distinctive, and carefully curated experience that showcases the diversity of Italian wine and the craftsmanship of small producers.
Throughout the year, members receive scheduled shipments, each featuring a carefully curated selection accompanied by informative content, updates, and stories that offer a deeper understanding of the wines being tasted.
The value of time and anticipation
The Ufarmer Wine Club is not a standard subscription. It is an invitation to slow down, to wait, and to discover.
Each shipment becomes a moment to savour, and every bottle tells a story that begins in the vineyard and ends in the glass. Time is not a constraint, but a value in itself: the time needed to discover, understand, and fully appreciate each wine.
A gift that keeps giving over time
The Ufarmer Wine Club is also an original gift idea, designed to surprise and last well beyond the occasion itself. A gift that is not over in a single day, but continues to delight the recipient over time, turning each shipment into a new moment to enjoy and share.
Ufarmer: people, producers, authentic stories
With the Wine Club, Ufarmer reaffirms its vision: putting people, agricultural craftsmanship, and the authentic stories that make every wine unique at the heart of the experience.
Not just a selection, but a connection.
Not just a product, but a journey.